
About me
I was born in a family with an older brother and a younger sister, so I can say that I learned to mediate since I can remember. At sixteen, I started selling in the family business, so responsibility, as well as customer orientation and excellence, are part of my biography.
At the age of eighteen, I began my studies in psychology, gradually falling in love with social psychology and later with organizational psychology. It lead me to study several master’s degrees and a doctorate, as well as becoming an internationally distinguished academic for two decades. I have always been committed to human and organizational development from a systemic and humanist approach (Currently, I am a Visiting Professor at King´s College London, London, UK).
At the age of twenty, I began to solo-travel and broaden my understanding of the internal and external world (India, Tibet, Cambodia, etc.), and I have never abandoned this practice, developing flexibility, courage, resilience, and the ability to improvise, among other human strengths.
Also at that age, I started in the corporate world (BBVA), always emphasizing my interest in the well-being of people, teams and organizations, especially from the training, mentoring and supervision side.
At the age of twenty-three, I began my relationship with international volunteering, working in situations of crisis, scarcity and danger (with children, abused women, injured animals, etc.) in countries such as Botswana, Nepal, Japan, Tanzania, etc., allowing me to prioritize and make decisions in real time and with little information.
At the age of twenty-six, I started in the Leadership, Organisational and Management consulting business, both in Spain and in Latin America (Costa Rica, Panamá, Chile, Colombia, México, etc.), loving the impact and resonance that this work generates in people, teams and organizations. A year later, I published my first book (to date, I have published 4 books and more than 100 scientific publications).
At the age of thirty-three, I trained as a coach to honor and professionalize a practice that I had been practicing without being fully aware of it.
Since then and to date, I have coached, trained and consulted for more than 5,000 professionals from hundreds of organizations of all sizes and sectors from all over the world (Singapore, Philippines, The Netherlands, Luxemburg, Morocco, Canada, etc.). With great gratitude, the systemic approach has become my great passion and fulfillment, my way of serving the world, my daughter Gaia, my son Kai and myself.
Education
My curiosity and my desire to learn have motivated me to learn throughout my life.
- M.Sc., Organizational Constellations (2020) (more info here)
- M.Sc., Coaching and Personal Leadership (2017) (more info here)
- M.Sc., Systemic Coaching (2015) (more info here)
- Ph.D., Work and Organizational Psychology (2009) (more info here)
- Postgraduate, Work, Organizational and Personnel Psychology (2006) (more info here)
- Postgraduate, Teaching Innovation (2006) (more info here)
- BSc., Psychology (2003) (more info here)
Professional credits 
During my professional career, I have had the opportunity to achieve:
- + 5000 hours of training delivery
- + 2500 hours in Executive Coaching (Accredited as a Professional Coach –PCC– by the International Coach Federation (more info here)
- + 7 prizes (more info here)
- + 115 publications including four books (more info here and here)
- + 100 International Corporations, SMEs, family businesses, start -ups, business schools, NGOs and governments (more info here)
- + 75 countries and 6 continents
- + 20 years as a trainer and facilitator, especially at the University of Barcelona (more info here)
- + 17 years as an accredited Leadership, Organisational and Management consultant (more info here)
- + 7 years as an international volunteer with the NGO "SCI" (more info here)
- + 9 professional certifications (more info here)
What my clients say about their work with me

Yill Otero
United Nations Inter-Agency Coordination Officer


Juan Manuel Pradilla
HR & Organizational Effectiveness Director
“I have had the great privilege to meet Jordi as coach, advisor and friend.
I met him first when I was pursuing my master in Coaching and Personal Leadership at the University of Barcelona, I was deeply impressed during his workshops by his charisma …”

Andres Felipe Silva Artunduaga
Founder and CEO. Trymyride

“Jordi’s intervention with our company Trymyride was significant because it aligned with our vision to mobilise people for change linked to sustainable mobility.
Jordi started by addressing the leaders in the company.

Cecilia Glatstein
HHRR Director
“I liked Jordi´s systemic Coaching perspective. It was indeed very valuable.
The process we went through was enriching from the first meeting, since it helped me strengthen my self-awareness. From there, he provided me with key tools to be able to unfold my potential…”

Beatriz Gil
Head of Family & Entertainment DASP


Esther Rosas
Commercial Strategy Director Pacific, Central America & Caribbean. Sanofi


Nathalie Quirós Muñoz
Account Manager

“Jordi´s work is purely brilliant. I was able to work on issues in which I felt limited on a personal and professional level. Not only I obtained the results I was looking for, but also reached great insights and self-awareness, which provided a transcendental expansion for my personal and professional career..”

Tania Rincon
Founder and Director. CreSer Coaching

“Jordi is an outstanding professional. He directed the Master in Coaching and Personal leadership in which we worked together. We made a good team with synergistic energy in determining what worked best for the program and the students.

iru Balic
Apnea´s National Champion

“If I could sum up my experience with Jordi in one word, it would be GROWTH.
“He accompanied my process with empathy, but also with a lot of faith in me: that I was capable of everything I needed to figure out to improve my situation ...”
Marcas con las que he trabajado










If you want to achieve what they achieved, now is your chance.
Discover with me how to make it happen step by step